Beam Toothpaste Tablets Dispenser
Studio Elk
Toothpaste tablets can be a plastic-free alternative to traditional toothpaste tubes, but they are struggling to become mainstream. Beam aims to make the responsible choice more compelling. By identifying key pain-points in the user experience we were able to design a product and service that aims to accelerate adoption.
Dispenser
The refillable dispenser conveniently ejects a single tablet at a time, overcoming some of the objections to toothpaste tablet use.
Refills
Made from stainless steel and glass — both widely recycled through kerbside recycling programmes — the dispenser maximises the likelihood of material recovery and reuse.
Material Selection
Beam’s circular business model reduces waste while building lasting customer relationships and establishing a continuous revenue stream.
A year’s worth of tablet refills can be stored in the air-tight aluminium tin. Users are prompted to re-order after opening the final pack with a convenient QR code.
