Creating products with meaning and purpose

We help forward-thinking brands push boundaries.

It goes something like this…

Collaboration About Studio Elk

Close Collaboration

We love to work with ambitious, disruptive clients who are keen to get stuck in. We work closely with our clients throughout to take you on the journey of realising your vision.


Empathy-Driven Discovery

Putting people at the centre of the design process is key to creating products with meaning and purpose. We champion the user, identifying insights through a user-centred process designed to uncover meaningful product strategies.

Discovery About Studio Elk
Exploration About Studio Elk

Creative Exploration

This is the exciting bit where rapid ideation opens up the possibilities. Informed by our user insights and your brand values, we craft concepts that explore how to make the opportunity tangible.


Iterative Refinement

We like to get physical as early and as often as possible. Making prototypes to quickly test and improve the design allows development to progress swiftly. We obsess over the details, ensuring every element of the design has purpose.

Refinement About Studio Elk
End to End About Studio Elk

Design for the real world

Our knowledge of manufacture processes allows us to offer turn-key solutions, from initial concept through to production-ready designs. We love to nurture long-lasting relationships with our clients, and that means we’ll be on-hand for the rest of your journey to market too.

Tony Elkington About Studio Elk

Tony Elkington

Having worked as a designer in both in-house and consultancy environments, Tony founded Studio Elk in 2018 as a commitment to building relationships with his own clients. The breadth of skills honed in these prior roles equips Studio Elk to provide services spanning the entire product development process.

Through Studio Elk, Tony continues his optimistic (read “stubborn”) pursuit of the genuine value of design in a product development industry that is ruled by cost-efficiency and time-to-market. His vision for Studio Elk is to work with brands that are leading the charge on sustainability, responsibility and innovation. If that’s you – what are you waiting for?